Meet Hayley Bell

A mild-mannered office manager by day, Hayley Bell has a desire to change things: from being forced to choose pale blue or pink motorcycle gear to igniting a global sisterhood of inspirational women. She wanted to bridge communications between the industry and female riders and use that global sisterhood to promote courage, adventure, unity and passion for biking.

As part of this she founded the WRWR – Women Riders World Relay – to WOW the industry into realizing the global market for women in Motorsports and to inspire women worldwide, generating awareness of women’s rights, generating friendships, global unity, understanding and promoting education.

When the global ride began on 27th Feb in John O’Groats it had recruited over 18,000 riders across 100 countries. Hayley will be talking about where the relay baton has got to and what has been happening so far. A huge fan of enduro riding, she’ll probably come to The Event on her 690 KTM unless that custom bike she’s building in the living room gets finished…